A professional referral brought me in to build the entire brand world for Rooftop Golf Club — a restaurant, bar, and virtual golf experience in Fullerton, CA. The kind of place that needed a brand as fun and distinctive as the concept itself. Virtual golf on a rooftop with drinks? That's not your grandfather's country club. The brand couldn't be either.

‍

I came in as Contract Creative Director and Brand Designer and owned everything — brand strategy, logo system, typography, color palette, iconography, merchandise, and social presence. The process started deep: mind mapping the brand's personality, sketching through dozens of logo directions, building a moodboard that captured the right balance of premium and playful. From there it was iteration after iteration until the brand world clicked.

‍

The final system lives across every touchpoint — from the logo on a hoodie to the iconography on a golf ball to the social grid. The client's reaction said it all. When the work lands exactly the way a client hoped it would, that's the whole game.