This one came through word of mouth — the best kind. Baubles + Soles, a sustainably-made children's shoe brand out of LA, needed someone to build their whole creative world from scratch. Brand identity, illustration, art direction, product design — the works. I came in as a freelance CD and just went deep.

‍

The illustration style I developed ended up on the shoes themselves, the packaging, and the Shark Tank set backdrop when the founders took the brand to national TV. That's the kind of moment you don't plan for — you just build something good enough that it earns it.

‍

Then Disney · Pixar came knocking. The brand landed a collaboration with Luca for Summer 2021, and I was brought in to storyboard the commercial spot — taking the film's world and weaving it into the Baubles + Soles story. From brand identity to a Disney collab in a couple of years. Not bad for a word of mouth referral.