Got pulled into this one through my relationships with the crew at Common Thread Collective — a performance e-commerce agency doing serious work with some great brands. Theragun needed social ad creative that could actually stop the scroll, and they had the talent to back it up.

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I came on as Art Director and video editor for two athlete-driven spots. One featuring NFL running back David Johnson — the kind of player whose recovery routine matters as much as his game day performance. The other with Ironman triathlete Ben Hoffman, whose entire life is basically a testament to what recovery technology can do for the human body.

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Two very different athletes, two very different stories, one brand truth: Theragun works. My job was to make sure the edit felt as high-performance as the product itself.