The Seattle Seawolves are one of Major League Rugby's most decorated franchises — back-to-back champions with a fanbase that bleeds navy and red. When SOAR Media brought me in as Creative Director in December 2024, the mission was clear: build a visual identity and content engine worthy of a championship team.

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I developed the Seawolves' full video creative style from the ground up — hype reels, television commercials, social and paid media ads across the 2025 and 2026 seasons. Beyond video, I led and managed the full creative and video team — directing designers and editors across scoreboard graphics, merchandise, print billboards, and digital advertising — everything a fan sees from the moment they hear about a game to the moment they're in the stadium.

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The numbers tell the story. 243M+ total reach. $2.3M+ in PR value. 426+ story mentions across a single season. Rugby is a niche sport fighting for attention in a crowded Seattle market — and we made them impossible to ignore.